Bobux

Each design starts with the sole. Created with adventures and movement in mind, Bobux carefully selects flexible materials to create childrens’ footwear that protects their feet, whilst also allowing them movement to grow. Famous for their soft sole footwear that allow growing feet to move more naturally, styles such as the Step Up for first walkers and I-Walk for toddlers are leading designs that have stood the test of time since first being introduced. Whether you are looking for school shoes or beach sandals, the range of designs by Bobux are all barefoot friendly, consciously made and podiatrist endorsed.

For the new season unisex footwear and sandals have arrived at SMALL-FOLK with high quality finishes in a range of colours. Categorised and names depending on age suitability to ensure the highest level of comfort and protection, styles such as the Roam Olive i-Walk and Zap Mist Step Up are go-to’s for warmer days whilst the Riley White/Blueberry Kid+ and Riley Caramel/Toffee Step Up are versatile staples for everyday.

Combining flexibility, adjustability, weight and breathability, every Bobux design starts with the sole. Having developed their own ‘lasts’ (the mold on which a shoe is fitted when it is being made), in 2008 Bobux reinvented the anatomy of children’s shoes by developing custom lasts that reflect the shape and needs of the child’s feet during different stages of development.

Established in 1991, Bobux footwear was founded in a garage in New Zealand by Chris Bennett and his partner Colleen. Faced with finding suitable footwear for their baby daughter Chloe, Chris got to work armed with leather, suede and a couple of rubber bands to bring to life his idea of soft soles. Developing a custom pair for his own daughter, he took them to the local markets in Auckland where they proved to be an immediate hit. Less than a decade later Bobux designs were sold throughout Australia, Europe and the US. Quickly welcoming more innovators and creators into their team, for over thirty years Bobux has been making the best shoes they can for growing feet.